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A Free Webinar on How to Unleash Your Inner Entrepreneur.


The COURAGEOUS liberated leader


unlock your full potential for power, pleasure and impact

From overthinking to intuition & confidence. 

From feeling stuck to creativity & flow.

From control & anxiety to surrender & trust.


From overwhelmed to focus & presence.

From exhausted to play & fulfilment.


From afraid to audacious action.

From unrealized potential to wholehearted living.

From playing small to your wild untamed expression.

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Equity is a call to reinvent cultures, systems, and the path to create a world where everyone can belong, thrive and create from their whole and authentic self.


Few words on the state of Equity, Diversity & Inclusion:

  • Policies VS Reality: While most of the laws and company policies support equity, diversity and inclusion, most organizations have achieved EDI in the lower level of organizations, while the higher levels remain with little to no diversity. Equity is the answer if organizations desire to be in the innovative space, to be leading other organizations into the future, Equity is a human right to undo the harm of many active systems of inequalities.

  • ERG; compensation equity. It may feel that if you don't do it, nobody will get to it, and you'll have to do it. often leads by historically marginalized groups, ERG leads compensation budget must be created separately for the ERG budget for their events. Doing extra work, carrying the labour of extra work, extra hours, extra effort on top of their job and everything on their job description. Companies with EDI committees of 10k-30k or less a year. 
    Collective responsibility: Often, EDI committees are run by the same groups who are underrepresented at the top. Self-advocacy and self-responsibility are important, yet by doing so, organizations continue to leave the burden on the disadvantaged to change the system. Creating an eco-chamber and upholding the status quo. The call to embrace equity is a call to be proactive rather than reactive, a call to innovate rather than keep the status quo, and a call to make this everyone's responsibility.
    ERG leaders are top talent, investment in them, ensures to grow through your ranks, and the skillset they bring that they have to be accounted for in their annual review, the erg C-suit sponsor, the peers giving the review, and maybe investing in a coach for them. The cost of retention of top diverse none white talent is very high. 
    KPI and goals for their ERG, affinity groups are driving a lot of business results in advancing the organization's EDI commitments.  
    doing surveys asking their team what would they like the guest speaker to speak about, 
    Conscious/ inclusive allyship LEDING your previlagee,  "feedback to conform", you can't breathe or exhale, you're sponsoring and mentoring and coaching for authority and inclusion.

  • While having a cognitive understanding of a social issue can help tremendously, it is through understanding our unconscious bias and the trauma that those social issues have on all of us, that we can move forward with a deeper understanding of ourselves, each other and our environments.  This is needed to create an environment based on an ecology of thriving where everyone can feel safe, seen and heard. 

  • Taking initiative: There's no denying the loud or insidious inequalities, the passing comments, the dynamics, the closed doors, glass ceilings, imposter syndrome and the internalized beliefs this chronic disempowerment has on each individual impacted by systems of inequalities. This is a yes and conversation, both on the individuals to take initiative and on the organization to create a trauma-informed equitable environment. (This is Amal's Zone of Genius)

    Let's create a more inclusive and equitable world, together and for each other.

Talking about diversity, equality and inclusion can be uncomfortable. Amal delivers her keynotes in an engaging, energizing and educational way, a space where your team can learn, evolve, and genuinely care about everyone's thriving. Your team will leave inspired, energized and equipped with tools to embrace equity, courage, themselves and each other.



  1. Have a good laugh, tear up, learn, open their hearts and mind, connect and feel inspired to take action.

  2. Develop their capacity, personal tools and courage to listen, learn and have difficult conversations.

  3. Busting down the echo chambers of our beliefs and unconscious patterns is needed more than ever so that we can create an environment where everyone can truly belong, thrive and feel empowered to create and innovate in the organization.

  4. Understand the reason we don't call out discrimination, draw attention to bias and seek out inclusion,

  5. Understand their unconscious patterns by understanding their brain and nervous system responses (fight, flight, freeze and fawn) to employ a better understanding of themselves, and how they view and interact with each other.

  6. Amal offers inner reflection, outer reflection, and practical solutions and action steps to move forward to embrace equity, diversity and inclusion.

Amal custom-designs her keynotes based on your needs, industry, event theme and audience.


Beyond Diversity: Harnessing the Power of Inclusion / Breaking the Bias Barrier: Strategies for Inclusive Leadership / 

"The Hidden Impact: Uncovering Unconscious Bias in Technology": This keynote examines how unconscious bias can manifest in technology, including algorithms, AI, and data sets. It discusses the consequences of biased technology and explores strategies for designing more inclusive and equitable systems.

"Unconscious Bias in AI: Navigating Ethical Challenges"
This keynote explores the role of unconscious bias in artificial intelligence and machine learning algorithms. The speaker discusses how biases can be inadvertently embedded in AI systems, leading to discriminatory outcomes. They highlight real-world examples of biased AI and address the ethical implications of relying on biased algorithms. The talk provides insights into the importance of diversity and inclusivity in AI development and offers strategies for mitigating bias in AI technologies.

In this webinar we will cover

Contact Amal

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I AM A woman, A public speaker, A business student, A yoga teacher, An artist, A life scaler, A risk taker,


Amal, is my name,  آمـال  is how it looks like in my mother tongue, Arabic. Meaning in English? Hope. Meaning in Spanish? Esperanza I AM COURAGE

My name is Amal, grew up in Saudi Arabia and lived there throughout my childhood, adolescence, and a part of my adulthood. Moved to Canada form the Kingdom of Men in 2013, 24 years old and fully covered from head to toes. Ever since then, I have been trying to find myself as a person, as woman, as an adult. Woman back in Saudi Arabia are treated as miners throughout their entire lives according to the Guardian System which means that women can't pursuit various rights like acquiring education, traveling, or even opening a bank account unless permitted by her male guardian typically a father, husband, brother or even a son. The struggle to find my own journey, away from all the social conditioning and cultural restrictions that are embedded within me, facing them and fighting every day. Today, I am proud to say that I have broken out (or semi broke out) of both my comfort zone formed and influenced by my background’s teachings preferences. I choose what I want to wear, I choose where I want to go, I choose who to live with, I choose... to try and be true to myself, to fulfil my ethical duty to myself to let it be and find it's way, it all ties to my TEDx talk and the reason I am doing the 12 Months challenge. I can can often be found practicing yoga, traveling, camping, painting, reading a book or talking to strangers. , , , I am always seeking opportunities where I can further​ facilitate space for all people  to break through their own boundaries, to connect, and to inspire. I believe that by allowing for continuous learning, just the right encounter will sparks passion and sets individuals of all ages, genders, and sexualities a step closer to their empowered selves and ideal paths. I am always eager to find opportunities to passionately advocate for the equality and empowerment of all people. I am driven by making a difference and empowering women is my mission, ambition, and devotion. I am Amal, I'm-all.

I am very delighted to share this significant life event with all of you,

I am giving a talk at TEDx UBCO 2017, Feb 26

I would be honoured to see more of your familiar loving faces,

to have your support and to share this day with you.

“And still, after all this time, the Sun has never said to the Earth, 'You owe me.'
Look what happens with love like that. It lights up the sky.”

                                                    - Hafez


Born talented, they can be good leaders and become popular. They can live a rich and abundant life.

Have good looking and outstanding talents. They are gentle, elegant and loved and respected by many. They like the nature and touring around to be closer to the nature. They have great goals; with the help from others, they can achieve any of them and obtain money at the same time. In general, their life is happy and peaceful.



A note about contacting me

Hello. Thank you for your interest in sending me a letter. 

I share my story hoping it will help someone somewhere around the world. Thank you for taking your time to follow me, read my story, and/or watch my TEDx talk. I would love to hear from you, and hear about your story. I may not be able to respond to your letter immediately, but I will get to it, and I'll be grateful to you for sending it.

Please feel free to contact me at

Wishing you a joyful and peaceful path,


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NOIDA, Chicago, Toronto...

The three cities where I have spent most of my life. I lived the first 19 years of my life in NOIDA, a suburb of Delhi, in India. The next 19 years were spent in the US living mostly in Chicago. And now, I call Toronto home.

Acknowledging the land where I live now is as important as acknowledging the land of my formative years. India is a country that has been ruled by the Mauryas, the Guptas, the Turks, the Mughals, and the British (and many others!). It is hard to say who were the first settlers but I do know my family has been on the same land for more generations than I can count. I am grateful to have grown up in India.

Acknowledging the land where I lived for the next 19 years of my life is also very important. This is where I developed independent thinking and gained perspective on life. I acknowledge that I was a settler on the unceded land of many Indigenous nations and a firm believer that, that land is Native land - one that I am grateful for having had the opportunity to learn, grow, and develop.

And now, here in Toronto. This is the land that helped me understand my story and connect it to my roots. This is the land that gave me the opportunity to explore, dream, and create. This is the land of the Huron-Wendat, Petun, Haudenosaunee, Anishinaabe, and Mississauga of New Credit. I am grateful to have the opportunity to play, dream, work, and sleep on this land.


I don't take my privilege on either of these lands for granted. Rather, I recognize the role they have played in shaping me, and for that, I am forever grateful.


  YOU, ME, and 7 Pussy Owners  
Move towards your desires and vision with
 pleasure,  and up-level the ways you show up to yourself, your business and your purpose here on earth.


heart to heart

directly from me:

 I’ve gotten to this place of "high-achievement", reclamation, standing in my power and my truth, and experiencing exuberance, joy and pleasure (we’re talking fully being in my body, present, speaking and doing from my truest self has become my new normal, but even three years ago that wasn’t true at allllll).


Probably since the day I left Saudi Arabia over 9 years ago and started on this healing and reclamation journey, I watched these leaders taking up space, feeling confident and assertive when they spoke, commanding respect and attention, and making an impact by just showing up with their hearts open to love and life. I wanted it all, I wanted it for myself soooo bad. The authenticity, the impact, the ease of being in their body, the belonging, the freedom.

But the longer I spent in the personal & professional development world, the more I learned what I "should do", what I "should say" and what is expected of me, rather than learning how to BE MYSELF and show up as who I truly am. I spent months afraid of failure, of rejection, and so I kept on hiding and playing small. I spent years of wearing a mask pretending while I was not doing okay, years chasing, feeling like it's not enough until I have that training or that certification. So, I kept "running", always trying to prove something to someone. And the worst part was that I tried to do it alone, I felt like asking for help will expose me to everyone how little I know, and how much I was still needing to "figure out" or "get it together".

It wasn't until I stepped into embodiment, somatic coaching and working with the nervous system that everything CHANGED for me. I was BEING instead of doing. Showing up embodied instead of fragmented. Revelling in pleasure instead of pressure. Loving & accepting myself instead of self-loathing for not meditating that day or saying "the wrong thing", having a lust for life instead of sheltering myself. Growing and expanding into my goals instead of shrinking them. Taking focused actions toward my purpose and my biggest goals. Standing in my power and experiencing immense joy, courage and confidence. Asking for help and allowing myself to be supported, the support that now has gotten me further because I leaned into incredible mentors and friends who embody radical generosity.

 To give you perspective, I was born and raised in Saudi Arabia, and was in a fixed marriage at 18. In 2013, I filed for divorce, and moved to Canada, 24 years old and fully covered from head to toe. Today, I am featured on TEDx, Top 40 Under 40, and on Nasdaq as a Woman Leader to Watch. Oh.. and I met Oprah summer of 2022..  It's been wild! My journey continues... but now I get to bring other courageous women and femmes along with me. Let's create magic at the intersection of your professional, creative and personal life!

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