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I was born and raised in Saudi Arabia, covered head to toe since third grade and in a fixed marriage at the age of 18. I moved to Canada when I was 24 and have transmuted the pain into my power. Today, I am a social justice advocate, trauma-informed coach (somatic), TEDx speaker and the Founder of I’m All Courage. I've been recognized as a Top 40 Under 40 when I had just turned 30, got featured on Nasdaq as a Woman Leader to Watch, and had the privilege of being a guest on Oprah Winfrey's show.
EST. 2019
I'M ALL
COURAGE
I’m All Courage is a personal and professional development company at the intersection of social justice, pleasure activism, and trauma-informed approaches to equity, diversity and inclusion. Providing:
Keynotes, Panels and Training
Amal uniquely brings in her expertise in somatic and trauma-informed social justice practices allowing her to work at the intersectionality of EDI and psychological well-being in the workplace.
Common goals Amal helped teams and organizations achieve:
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Build diverse teams and create a culture of psychological safety, belonging and dignity where leaders can be audacious, authentic and reach their full potential.
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Elevate Self-awareness and emotional intelligence for bold allyship and empowered advocacy.
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Bust the bias and deepen connection, collaboration, & communication among your diverse team and/or across teams.
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Engage in trauma-informed conflict resolution, inclusive decision making and conversations that bring people together.
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Establish steps for the policy change and the cultural change needed to reach their equity, diversity inclusion and belonging commitments.
Professional Development & Leadership Coaching
Common goals Amal helped established and rising women and femme leaders achieve:
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Calmly and confidently express what they want and need in any room they walk into, overcome imposter syndrome, take up space and share their ideas & unique perspective.
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Cultivate boundaries: learn to speak their true yes's and no's, how to ask for help, and when and how to delegate and be delegated to without micro-management.
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Advocate for themselves and the collective from overflow rather than depletion, and overgiving; learn to lean back, not carry the emotional burden alone and build impactful relationships and activate their allies.
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Heal and experience greater liberation from the pain from the past, familial, societal and/or systemic dynamics so that they can unlock their full potential for power, pleasure and impact.
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Connect to their Purpose & Life's Vision and set a plan to achieve their big goals and wild dreams.
Personal Development and Coaching:
In many spaces and events that center on Women's Empowerment, the emphasis is on economic empowerment, political empowerment and educational empowerment, and almost no conversation on sexual empowerment. We only speak about it in the context of surviving and the #meToo movement, creating a separation of our whole selves. Gender-based violence is one of the oldest forms of power and control. Amal’s expertise and services also include Sexual Healing & Liberation Coaching for women and nonbinary leaders who were or still are socialized as females.
My Story
Born and raised in Saudi Arabia, I moved to Canada in 2013, 24 years old and fully covered from head to toe. I spent almost a decade and over 10,000 hours healing, teaching & overcoming religious, societal and political oppression.
I knew I wanted to be a public speaker when I was 19, at a time when I was still in Saudi Arabia, in a fixed marriage, covered head to toe, and my voice was considered forbidden to be heard in public. I took the stage for the first time in 2016 and have been public speaking internationally ever since, my largest audience to date was 2500+ in 2019. My inspiring story, resilience and courage always inspire my audience to live and lead outside the lines, become agents of change and advocate for women's empowerment, equity, diversity and inclusion.
I still have vivid memories of when I spent over two years in court fighting for divorce, where I met women who were oppressed, defeated by the system, and some had no one to stand up for them. I and other women had marks on our bodies, and those marks were brushed off and not even acknowledged. This is when I found my calling - this is when I knew that I needed to stand up for women’s rights, human rights, for justice.
I truly believe that as we untame and heal our bodies, we can transform our organizations, heal the systems that tamed us in the first place, heal the world, and birth new systems and ways of being.
I have worked with over 100 women and non-binary leaders, entrepreneurs and creatives in a 1:1 coaching capacity. Harnessing my expertise in somatic and trauma-informed practices as well as my grasp of EDI, I help my clients unlock their full potential for power, pleasure, and impact so they live and lead wholeheartedly in their untamed self-expression.
On any given day, you can find me dancing, going on long walks in the forest, writing my memoir, working title: From Burka To Bikini; A Journey of Freedom and Self-actualization,
procrastinating by reading other memoirs or historical fiction, or planning my next Saudi Night Dinner Party.
expertise
Amal's expertise is at the intersection of equity, diversity, and inclusion (EDI) and wellness in the workplace. Amal’s deep understanding of both somatic healing practices and EDI issues, she is able to connect these domains in a meaningful and impactful way for her audience.
A lifelong learner and avid reader, Amal brings a wide scope of knowledge from her education, work experience in both Saudi & Canada, volunteering and lived experience. She holds a Business Diploma from the Institute of Public Administration in Saudi Arabia, a Bachelor of Management from the University of British Columbia, equity, diversity, inclusion and belonging facilitation training, breathwork therapy training, 200hr Yoga Teacher Training, and a 650+ hours of somatic coaching certification.
